Many amateur webmasters use too many unnecessary web design tools that add
little value to their websites. This has resulted in hundreds of "junk" websites that contain
too many graphics, animations, and text. Some of these web pages have as many as seven
or eight distinct content areas enclosed in an 800 by 600 pixel screen: a flashing header
graphic, several paragraphs of text, an opt in form, Google ads, Amazon ads, affiliate
links, audio and/or video buttons to push, and sometimes even more.
Don't tempt yourself to make such glaring, embarrassing mistakes. Most web
visitors will feel overwhelmed and unsuccessfully navigate such a site. Such a
poorly-designed website forces visitors to make too many decisions because of too many
distractions. More importantly, a poor layout impoverishes the content.
What is the answer? Most successful webmasters (i.e. webmasters who have
visitors returning to their site) will tell you to create a clean and simple web design.
Usability is the key.
DESIGN TIP # 1
A great website design encompasses three basic values: simplicity, clarity, and
speed. In other words, you need a visually-friendly website, but at the same time each
web page downloads quickly and users can navigate easily.
DESIGN TIP # 2
To design a site that shouts visual appeal, you can use simple graphics, color, and
graphical text. At all costs, stay away from flashing animations and busy backgrounds. In
fact, a white, cream, or light yellow background with black or dark blue text is best, if
you want your visitors to read your text easily.
DESIGN TIP # 3
You don’t have to a graphic artist to design a visually-pleasing website. Grab a
photo or two from a free stock photo site such as www.sxc.hu, add some colored text and
a tagline using a graphics program like Windows Paint or Paint Shop Pro, and that's all
you need for a header.
DESIGN TIP # 4
You should create a navigation with simple text links or buttons, either across the
top, right under the header, or down the left or right side of the screen. Make sure you
label clearly all text labels and images to indicate what the user will find when he or she
clicks on them.
DESIGN TIP # 5
You can place an opt-in form and one or two simple ads in the left or right panes,
with your content in the main center panel. Your content pane should be the largest area
on the screen, so it draws the reader's focus.
DESIGN TIP # 6
Clean and simple web design extends to the layout of your content too. Text is most
readable when you present it in "chunks." This means use short sentences and paragraphs
of no more than two to four sentences each. Make liberal use of colored subheadings and
bullets. Sprinkle a graphic or two per page to break up the text and add visual interest.
Use margins (padding) around your text, so it doesn't bump up against the edges of your
navigation and ad panels. Plenty of white space is important. Use a
free readability tester
at
www.ReadabilityFormulas.com to determine the reading-level of your text.
Remember, squeezing as much functionality into every page as possible is NOT the
right approach. What will keep people on your site and keep them returning, is a clean,
simple, easy to navigate design.
ABOUT THE AUTHOR
Brian Scott is a contributing writer on how to write better for LousyWriter.com and a writing tutor for WritingAnswers.com.
