• Brush Up on Brochure Printing and Lay-outing by Carla San Gaspar - Brochure printing, to borrow the term, doesn't take a rocket scientist to figure out. It simply is a single page print material that can be used for advertising products, promoting travel hotspots, informing the public about illnesses and symptoms and the like.

• Business and Flyer Printing - 8 Handy Tips for Designing Them - Flyer printing is an inexpensive way to extend the scope of your marketing reach. A flyer is a small, full colored paper that can hold a variety of information including your pressing offers, your product list and contact information.

• BUSINESS BROCHURE WRITING: Why It's Important That a 5th Grader Understands Your Brochure - No matter what’s your business or service, you need to write your brochure at a level that even a 5th grader can understand.

• Business Communication - The Good, The Bad, & The Ugly by Glory Borgeson - Clear communication is a must and a key to that action. It involves knowing your audience, having a strategy, clarifying steps, and measuring the results.

• Can Readers Understand What I Write? by Brian Scott - Your writing skills may be superb, but what if your readers can’t understand your text? Technically, your readers may have problems with your document’s “readability,” but what truly counts is the document’s “understandability.”

• Designing Strong Direct Mail Letters by Kevin Potts - Advertising agencies know what works and what doesn't. Those who deal in producing direct mail often specialize in direct mail, and they have teams of writers, creative directors and designers working in tandem to produce exhaustive campaigns.

• How Can I Simplify My Writing Using Readability Formulas? by Brian Scott - If the readability level of your text is too hard for your target audience, your first reaction should be to simplify the text. Simplifying your text reduces the readability level and ensures your target reader can process and comprehend your material.

• How Can My Company Save Money Using Readability Formulas? by Brian Scott - Many business owners constantly seek new ways to save money and increase profits. One such money-saving measure is to use readability formulas on all text and materials. Readability formulas let you know if your text is readable by your target audience (your customers, suppliers, employees, etc).

• How Do I Decide Which Readability Formula Or Formulas To Use On My Document? - Presently, there are more than 200 readability formulas developed by various scholars since the 1940s. Only a handful of these formulas are reliable to determine the reading-level of a sample text. This article will help you to decide which readability formula or formulas to use on your documents.

• How to Format Your Email Newsletter by Sunil Tanna - While some people have access to sophisticated HTML capable e-mail viewing programs, many people don't. Lots of people are still reading plain text messages.

• How to Make Effective Use of Web Fonts by Herman Drost - Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts.

• How To Use A Thesaurus And Avoid The Commonest Mistakes In Choosing Alternative Words - Most word processing programs have the facility of a thesaurus. A thesaurus is simply a list of synonyms and a synonym is a word that can be exchanged for another word without affecting the meaning of the sentence.

• In Praise of Personal Pronouns by Robert F. Abbott - Rudolph Flesch, a pioneering advocate of readability, put great stock in the liveliness of the written word.

• Internet Users Choose Speed And Readability Over Appearance - More than 93 per cent of Internet users indicated they favour speed and readability over appearance when visiting websites.

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